Privacy Policy

6. Third party services

6.1 Google Analytics

This website uses Google Analytics, a web analysis service provided by Google, operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") and collects and stores data via this web analysis service, from which user profiles are created using pseudonyms will. The user profiles created in this way are used to evaluate visitor behavior in order to design and improve the offer presented on this website in line with requirements. Google Analytics uses so-called "cookies", small text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The usage profiles kept under a pseudonym are not merged with the personal data about the user without the express and separately declared consent of the user. Google Analytics is only used with your consent (Art. 6 I S. 1 a GDPR). You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link (http:// tools.google.com/dlpage/gaoptout?hl=de) and install the available browser plugin. You can also prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Disable Google Analytics. You can view Google's privacy policy at http://www.google.de/intl/de/policies/privacy/. You can find more information about the terms of use at http://www.google.com/analytics/terms/de.html. We draw your attention to
that on this website Google Analytics was extended by the code "anonymizeIp" in order to ensure an anonymous collection of IP addresses (so-called IP masking).

6.2 Social media links and social sharing

We have our own social media pages for the third-party providers that can be reached via links from this website. By using the links, you get to the respective third-party website (e.g. Facebook, Twitter, Instagram) and can also share our content. When you visit our website, there is no data transfer. We recommend logging out of the respective third-party provider to avoid unnecessary data transfer before using a corresponding link, so that usage profiles may not already be created by the third-party provider through the use of the link.

6.3 Use of Google Maps
This website uses Google Maps, a Google map service operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). When using Google Maps, data about the use of the map functions by visitors to the website is also collected, processed and used. Google Maps is only used with your consent (Art. 6 I S. 1 a GDPR). You can view Google's privacy policy at http://www.google.de/intl/de/policies/privacy/. You can view the additional usage information for Google Maps at http://www.google.com/intl/de_de/help/terms_maps.html.

6.4 Use of Youtube
This website and the integrated offers contain so-called embedding of videos on YouTube. These enable the connection to YouTube and the videos stored there. YouTube is an offer from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). YouTube is only used with your consent (Art. 6 I S. 1 a GDPR). The purpose and scope of data collection and data use by Google as well as your rights and setting options for protection as a YouTube customer can be found in YouTube's data protection information. You can find this at: http://www.youtube.com/t/privacy/.

6.5 Google Web Fonts
We use so-called web fonts from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") to be able to show you a uniform font on our website. These are automatically stored in your browser cache when you access one of our pages in order to enable the desired display. If your browser does not support the web fonts used, a standard font on your computer may be used. No interests of the users are affected here, which outweigh this technical necessity (Art. 6 I S. 1 f DSGVO). You can view Google's privacy policy here: https://www.google.com/policies/privacy/ You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq

6.6 Use of Google ReCAPTCHA
This website uses the reCAPTCHA service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The function is used to distinguish whether the input is made by a human or abusively through automated, machine processing. The query includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose, your input will be transmitted to Google and used there. However, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of reCaptcha will not be merged with other Google data. The processing thus serves to avoid misuse of this website and ultimately takes place anonymously. ReCAPTCHA is only used with your consent (Art. 6 I S. 1 a GDPR). Google's privacy policy applies, which can be found at: https://policies.google.com/privacy?hl=de.

6.7 Active Campaign

This website uses the services of ActiveCampaign (operated by ActiveCampaign, LLC, 1 North Dearborn Street 5th Floor, Chicago, IL 60602, USA) to send newsletters. ActiveCampaign is a service that can be used, among other things, to organize and analyze the sending of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g. e-mail address), this will be stored on ActiveCampaign's servers in the USA. With the help of ActiveCampaign we can analyze our newsletter campaigns. When you open an e-mail sent with ActiveCampaign, a file contained in the e-mail (so-called web beacon) connects to ActiveCampaign's servers in the USA. In this way it can be determined whether a newsletter message has been opened and which links have been clicked on. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.

If you do not want ActiveCampaign to carry out an analysis, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

The data processing takes place on the basis of your consent (Art. 6 I S. 1 a DSGVO). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and, after unsubscribing from the newsletter, will be deleted from both our servers and ActiveCampaign's servers. Data that we have stored for other purposes remain unaffected.

For more information, see ActiveCampaign's privacy policy at: https://www.activecampaign.com/privacy-policy/.

6.8 Google Tag Manager

This website also uses the Google Tag Manager (operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). This service allows website tags to be managed via an interface. This Google tool only implements tags. No cookies are used here and no personal data is recorded. The Google Tag Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been carried out at domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with the Google Tag Manager.

6.9 Google DoubleClick

This website uses the online marketing tool DoubleClick (operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). DoubleClick uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later uses the same browser to go to the advertiser's website and buy something there. According to Google, DoubleClick cookies do not contain any personal information. Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and are therefore informing you according to our current level of knowledge: Through the integration of DoubleClick, Google receives the information that you have accessed the relevant part of our website or clicked on our ad. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

You can prevent participation in this tracking process by making the appropriate settings in your browser. We would like to point out that in this case you may not be able to use all the functions of our offer to their full extent. DoubleClick is only used with your consent (Art. 6 I S. 1 a GDPR). You can view Google's privacy policy here: http://www.google.com/intl/de/policies/privacy

6.10 Bing Ads

We use technologies from Bing Ads (operated by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA) on our website. Microsoft places a cookie on your end device if you have reached our website via a Microsoft Bing ad. This allows Microsoft and us to recognize that someone clicked on an ad, was redirected to our website and reached a predetermined landing page (“conversion site”). We only learn the total number of users who clicked on a Bing ad and were then redirected to the conversion site. Microsoft collects, processes and uses information via the cookie, from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and to display advertisements. No personal information on the identity of the user is processed. If you do not want information about your behavior to be used by Microsoft as explained above, you can refuse the setting of a cookie required for this - for example via a browser setting that generally deactivates the automatic setting of cookies. You can also prevent the collection of the data generated by the cookie and related to your use of the website and the processing of this data by Microsoft by clicking on the following link https://choice.microsoft.com/de-DE/opt- out explaining your disagreement. Further information on data protection and the cookies used by Microsoft and Bing Ads can be found on the Microsoft website https://privacy.microsoft.com/de-de/privacystatement.

6.11 Use of Facebook Pixels

We use Facebook Pixel from the Facebook network (operated by Meta Platforms Inc., 1 Hacker Way, Menlo Park, CA 94304, USA). The body responsible for processing the information collected by Facebook is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. This function enables us to target visitors to this website on Facebook with advertising. For this purpose, personalized and interest-based Facebook ads are placed when the Facebook pages are visited. The function is made possible on our website by a pixel from Facebook, which is implemented on the site. When you visit our website, the pixel establishes a direct connection to the Facebook server if you have consented to the setting of the pixel (Art. 6 I S. 1 a GDPR). It is transmitted to the Facebook server which of our Internet pages the user has visited.
Facebook assigns this information to your personal Facebook user account. You can find more information about the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook's data protection information at https://www.facebook.com/about/privacy/.

Once you have given your consent, you can object at any time using this opt-out link: [ ]

Wenn Sie nicht möchten, dass Facebook die gesammelten Informationen unmittelbar Ihrem Facebook-Benutzerkonto zuordnet, können Sie die Funktion in Ihren Kontoeinstellungen unter: https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Fsettings%2F%3Ftab%3Dads#_=_ bearbeiten. Hierzu müssen Sie bei Facebook angemeldet sein.

6.12 Font Awesome

Our website uses so-called web fonts or icons provided by Fonticons, Inc., 710 Blackthorn Drive, Carl Junction, MO 64834, USA, for the uniform display of fonts and icons. When you call up a page, your browser loads the required web fonts or icons into your browser cache in order to display text, fonts and icons correctly. For this purpose, the browser you are using must connect to the Fonticons, Inc. servers. This gives Fonticons, Inc. knowledge that our website was accessed via your IP address. Font Awesome is only used with your consent in accordance with Art. 6 I S. 1 a GDPR. If your browser does not support Font Awesome or you have not given your consent, a standard font will be used by your computer. For more information about Font Awesome, visit https://fontawesome.com/support and the Fonticons, Inc. Privacy Policy: https://fontawesome.com/privacy.

6.13 PayPal

It is possible to complete the payment process using the online payment service PayPal from PayPal (Europe) S.à.rl & Cie. SCA, 22-24 Boulevard Royal, 2449 Luxembourg City, Luxembourg.

The following of your data is regularly transmitted to PayPal for payment processing and also processed outside the EU:

· Your email address
· Your Address
· Details of your order
· Your IP address

The legal basis for using the service is Art. 6 I S. 1 a GDPR (consent).

Data processing and/or data transfer also takes place here outside the European Union, Andorra, Argentina, Canada (only for commercial organizations), Faroe Islands, Guernsey, Israel, Isle of Man, Jersey, New Zealand, Switzerland, Uruguay, Japan and the United Kingdom. However, only for these countries, with the exception of the countries of the European Union, which are classified as safe anyway, is there an adequacy decision (Article 45 GDPR) of the European Commission with regard to data transmission. Therefore, the transfer of data to other countries is at least not expressly permitted. However, if data is to be transferred, the processor must use other means to ensure that the recipient's personal data is adequately protected. This can be achieved through the use of standard data protection clauses (Art. 46 GDPR), through so-called Binding Corporate Rules in the case of data transfers within a group, through an obligation to comply with rules of conduct that have been declared generally applicable by the Commission, or through the certification of the processing operation happen. The standard contractual clauses issued by the European Commission can be found here: https://eur-lex.europa.eu/eli/dec_impl/2021/914

Information on data protection and the standard contractual clauses used by PayPal can be found here: https://www.paypal.com/de/webapps/mpp/ua/privacy-full/.

6.14 Elementor

We use the Elementor tool (operated by Elementor Ltd., Thobal 40, 5252247 Ramat Gan, Israel) to create our website and to be able to provide you with certain functions on our website. Personal data collected on our website can also be stored by the tool. This can primarily be IP addresses, contact requests, meta and communication data, contract data, contact data, names, website access and other data generated via a website. Elementor will only process your data to the extent necessary to fulfill its performance obligations and to follow our instructions in relation to this data. Elementor is used for the purpose of operating the website and in the interest of a secure, fast and efficient provision of our online offer by a professional provider. No interests of the users are affected here, which outweigh this technical necessity of using the service provider (Art. 6 I S. 1 f DSGVO). You can view Elementor's privacy policy here: https://elementor.com/about/privacy/

6.15 WooCommerce

We use the WooCommerce plugin for processing in our shop and to be able to offer you our products/services for sale. The provider is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Through the functions of the plugin, the data you provide when placing an order (e.g. name, address, e-mail, text field message, order details, payment information) is also sent to Automattic Inc., where it is stored and processed.

This data can also be used by the provider for its own marketing purposes. Automattic Inc. also saves further information from you in so-called server log files, such as IP address, browser information, default language setting, date of access and time of access. In addition, Automattic Inc. also uses cookies and web beacons that are stored on your end device in order to be able to show you personalized advertising. You can deactivate the setting of cookies or web beacons at any time in your browser settings. The data is stored by Automattic Inc. on servers in the USA. Data processing and/or data transfer therefore also takes place outside the European Union, Andorra, Argentina, Canada (only for commercial organizations), Faroe Islands, Guernsey, Israel, Isle of Man, Jersey, New Zealand, Switzerland, Uruguay, Japan and the United Kingdom. However, only for these countries, with the exception of the countries of the European Union, which are classified as safe anyway, is there an adequacy decision (Article 45 GDPR) of the European Commission with regard to data transmission. Therefore, the transfer of data to other countries is at least not expressly permitted. However, if data is to be transferred, the processor, i.e. we, must ensure in some other way that the personal data is adequately protected at the recipient. This can be achieved through the use of standard data protection clauses (Art. 46 GDPR), through so-called Binding Corporate Rules in the case of data transfers within a group, through an obligation to comply with rules of conduct that have been declared generally applicable by the Commission, or through the certification of the processing operation happen. The standard contractual clauses issued by the European Commission can be found here: https://eur-lex.europa.eu/eli/dec_impl/2021/914

The legal basis for the use of WooCommerce is Art. 6 I S. 1 b GDPR (contract execution) or Art. 6 I S. 1 a GDPR (your consent) or Art. 6 I S. 1 f GDPR (our legitimate interest in proper shop processing). You can view the WooCommerce privacy policy here: https://automattic.com/privacy/

6.16Microsoft Clarity

This website uses the “Clarity” service (operated by Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, USA). Clarity enables an analysis of the use of our website in order to improve our offer. This creates a log of mouse movements and clicks, for example. The information collected is transmitted to Microsoft and stored there in a pseudonymised user profile. We or Microsoft do not identify the user. Microsoft can also use cookies that collect user behavior and device data. This is also done anonymously. You can view Microsoft's data protection declaration here: https://privacy.microsoft.com/de-de/privacystatement You can find the objection option (opt-out) here: https://choice.microsoft.com/de-DE/opt -out

6.17 Tidio

We also use the Tidio chat tool (operated by Tidio LLC, 160 Spear Street, #1000, San Francisco, CA 94105, USA). This uses chat bots, among other things, to answer your inquiries. Here, Tidio processes the data you enter and your IP address, including in the USA. Data processing and/or data transfer therefore also takes place outside the European Union, Andorra, Argentina, Canada (only for commercial organizations), Faroe Islands, Guernsey, Israel, Isle of Man, Jersey, New Zealand, Switzerland, Uruguay, Japan and the United Kingdom. However, only for these countries, with the exception of the countries of the European Union, which are classified as safe anyway, is there an adequacy decision (Article 45 GDPR) of the European Commission with regard to data transmission. Therefore, the transfer of data to other countries is at least not expressly permitted. However, if data is to be transferred, the processor must use other means to ensure that the recipient's personal data is adequately protected. This can be achieved through the use of standard data protection clauses (Art. 46 GDPR), through so-called Binding Corporate Rules in the case of data transfers within a group, through an obligation to comply with rules of conduct that have been declared generally applicable by the Commission, or through the certification of the processing operation happen. The standard contractual clauses issued by the European Commission can be found here: https://eur-lex.europa.eu/eli/dec_impl/2021/914

Tidio can only be used with your consent (Art. 6 I S. 1 a GDPR).

You can view Tidio's privacy policy here: https://www.tidio.com/privacy-policy/

6.18 LinkedIn Insight Tag

We use the LinkedIn Insight Tag conversion tracking tool (operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA; in Europe: LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) for marketing purposes . The service also processes personal data from you, such as your IP address. This processing also takes place within the USA.

The LinkedIn Insight Tag is only used with your consent (Art. 6 I S. 1 a GDPR). You can view LinkedIn's privacy policy here: https://de.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy

6.19 Anti-Spam by CleanTalk

We also use the "Anti-Spam by CleanTalk" service (operated by CleanTalk Inc., 711 S Carson street, suite 4, Carson City, NV, 89701, USA). This is a tool to protect against spam and malware (e.g. for our forms). Here, the service must receive your IP address, e-mail address, entries, etc., for example, in order to enable the functions of the tool. The processing of this personal data, among other things, also takes place within the USA. The legal basis for using the service is your consent in accordance with Art. 6 I S. 1 a GDPR. CleanTalk's privacy policy is available here: https://cleantalk.org/publicoffer#privacy

6.20 Microsoft Teams

We also use Microsoft Teams (operated by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA) to conduct telephone conferences, online meetings, video conferences and/or webinars (hereinafter: "Meetings"). The legal basis for the use of Microsoft Teams is your consent in accordance with Art. 6 I S. 1 a GDPR or Art. 6 I S. 1 b GDPR (contract execution). If you call up/use the website and/or the Microsoft Teams app, you are under the responsibility of Microsoft. You may have to enter the respective meeting ID and other access data. Microsoft can process the following personal data, among others, during the online meetings, also outside the European Union (in particular the USA):

· Information about the user: e.g. B. Display name
· e-mail address, if applicable
· Profile picture (optional)
· Preferred Language
· Meeting metadata: e.g. B. date, time, meeting ID, phone numbers, location,
Text, audio and video data:

You may have the option of using the chat function in an online meeting. In this respect, the text you enter will be processed in order to display it in the online meeting. In order to enable the display of video and the playback of audio, the data from the microphone of your end device and from any video camera on the end device will be processed accordingly for the duration of the meeting. You can switch off or mute the camera or microphone yourself at any time via the Microsoft Teams applications.

Events are only recorded with your consent. You can view Microsoft's data protection declaration here: https://privacy.microsoft.com/de-de/privacystatement

6.21 Polyfill.io

We use the "Polyfill.io" service (operated by The Financial Times Limited, Bracken House, 1 Friday Street, London, England EC4M 9BT, United Kingdom). This enables us to display content in high quality even on older browser versions. When you load our website, your browser downloads all the necessary files to enable the website to be displayed. In order to use the service, it receives certain technical information from your browser, including your browser details and connection data, such as your IP address. The information is used to determine what data is needed to properly display the website. The processing takes place for the purpose of increasing your user experience and for the general optimization of the website. No interests of the users are affected here, which outweigh this technical necessity, so that the use of the service represents our legitimate interest (Art. 6 I S. 1 f DSGVO). You can view Polyfill.io's privacy policy here: https://polyfill.io/v3/privacy-policy/